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Big thanks to Jeppe Bygholm, CFO at KeyShot, for joining the GRO team to share how AI is moving from buzzword to business tool in finance and across the business Jeppe offered a clear-eyed GRO

Using demographics to segment and market to audiences has been the industry standard for quite some time. But demographic data points — like marital status, age, income, and so on — are way too broad. Think of what this level of consumer understanding could mean for your CPG compan

Through well-established academic research, we know that people with high openness are more likely to try new things. Perfect for the food and beverage industry, a person with high openness tends to be a foodie. Studies prove that people respond more favorably to messages tailored to their unique personalities. In fact, in one study, matching a marketing message to a consumer’s personality resulted in up to 40% more clicks and up to 50% more purchases. Savvy marketers have been doing the work to understand their consumers for as long as marketing has been a professio

“Hi Alex, I saw your recent post about scaling your SaaS product in international markets. We’ve helped teams like yours reduce localization time by 40%. Would love to share how.” It enables enterprises to move beyond “spray and pray” strategies and instead focus on precision, relevance, and timing. Whether you want to use AI for outreach for sales, recruiting, partnerships, or fundraising, AI helps ensure that every outreach attempt counts. Before sending AI-generated outreach, check for tone, accuracy, and personalization to ensure alignment with your brand. Outreach secures the rights and permissions for all the data it uses to train its models, and Outreach only uses customer data per customers’ contractual commitment

New Reach Marketing generated over $800k using personalization at scale. Pick this template as a follow-up to quickly identify the appropriate person to discuss a specific problem or topic at a target company. Reach out to companies and express genuine interest in collaborating with this email template focused on homepage complimenting their business and establishing a connection. Ensure your calendar is always up-to-date and ready for B2B sales opportunitie

See how sales professionals and teams are using Gro to transform their LinkedIn outreach and close more deals. The AI-powered insights firm was founded in Nairobi in 2014 by Ethiopian born CEO Sara Menker together with COO Sewit Ahderom and CTO Nemo Semret. Operating out of its headquarters in New York, Gro Intelligence provides decision-making tools, solutions and analytics to the food, agriculture and climate economies and their participants. Join us for a Live Webinar to learn how to better understand your audience to forge deeper connections. Basically, psychographics describe someone’s personality traits and psychological attributes. Segmenting your audience by psychographics means speaking to their homepage desires, needs, problems, and interests — instead of just their surface-level identifier

To see what Lead Gen Forms look like in action, check out how software company Bynder used them to increase leads by 400% with a 20% conversion rate. You can also integrate Lead Gen Forms with a variety of third-party marketing automation and CRM systems. Sponsored Content With the right targeting parameters in place, Sponsored Content will be hugely helpful in your LinkedIn lead gen efforts. These native advertisements fit seamlessly with a user’s experience on the platfor

Phantombuster is based on phantoms that can extract data and perform certain automated actions. Lempod is an engagement-driving tool with a focus homepage on automating LinkedIn posts. It is no secret that LinkedIn posts with the most engagement are the ones users see first. Lempod took the crucial task of helping its clients ensure the top engagement possibl

You have to stand out, find the right leads, and do it all without draining time, wasting energy, or blowing your budget. AI-driven features like Account IQ & Lead IQ, and team-collaboration features like TeamLink are only available on the LinkedIn Sales Navigator Advanced and Advanced Plus plans. From there, you can simply copy our top LinkedIn outreach strategies or head on over to our blog – where we cover all the latest LinkedIn growth-hacks we’ve had success with. But hopefully, the above list of 10 LinkedIn automation tools was helpful for you to decide on the tool you want to use. One of the biggest downsides of LinkedIn Sales Navigator is that you can’t export leads from the platform directly. Then, once you create and schedule LinkedIn posts at blazing speed, you can turn likes, comments, and shares into relationships and study your LinkedIn analytic

CloudEagle.ai uses AI to automate and optimize every stage of the SaaS lifecycle, helping you stay organized, cost-effective, and IT compliant. ‍Leads (SuperSearch) from $47/mo, pair with Outreach ($37/mo) to send campaigns from the same workspace. Get the latest product news, industry insights, and valuable resources in your inbo

We’ve had incredible results with open rates as high as 92% and reply rates as high as 64%. Our inbound campaigns have on average 74% open rates and 34% click-through rates. Integrate calls and SMS—send texts, make calls, and track analytics. Easily sync and enhance your contact lists with actionable data—all with just one clic